What I feel I have learn the most from this technology class is the need to keep up-to-date on the latest technological forms entering the PR sphere. One way in which we can accomplish this task is by involving ourselves in the technological environment (blogs, virtual realities, etc..) and also by reading. Public Relations professional and author Deirdre Breakenridge has recently publish a book called, PR 2.0: New Media, New Tools, New Audiences. A great tool to understand how the Web changed everything in the PR domain.
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