As Dave Forde indicated on his post, PR Newswire one of the world’s largest text and multimedia distribution services has partnered with Vancouver-based Contec Innovations to deliver content via mobile devices. This means that PR Newswire customers’ press release will be made available on a mobile publishing service. ‘This distribution will give customers the opportunity to reach new audiences around the world,’ commented Joshua Cohen, director of Content Licensing & Distribution of PR Newswire. With an estimated 3.3 billion mobile phone subscribers it is no surprise that PR has tapped into this resource. In many countries, mobile phones outnumber land-line phones and thus the “always on” stream of individuals exist making it a PR communicators dream. Messages can be sent and received anywhere and anytime. Mobile devices have engaged individuals who do not have access to the internet. Using the mobile device as a communication stream…viable option for the future of PR.
http://www.princanada.com/pr-newswire-contec-innovations-partner-to-deliver-news-to-mobile-devices
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