With the advancement of mobile technologies new methods of communication are being formulated. Two terms that have developed from this advancement are push and pull technology. Push technology involves information (e.g. emails) being 'pushed' to the user as soon as they are sent to the messaging service. In contrast, pull technology refers to when a user (or recipient) initiates the transfer of information. “The original BlackBerry was the first popular example of push technology in a wireless context"(wikipedia). Since then, many mobile devices offer push technology.
The mobile phenomenon has drastically changed the PR realm. It has allowed communication to occur at a faster pace (you are no longer limited by location) and more often (people are able to be contacted 24/7). However, does this bode well for PRs? Some believe mobile devices allow them more flexibility when communicating to clients and co-workers. What about the concept of personal time? Does it exist with mobile devices?
Wikipedia. Push Technology [accessed March 6,2008]
http://en.wikipedia.org/w/index.php?title=Push_technology&oldid=182636889
2 comments:
As much as I like the push technology I have certain reservations about it. One of the strengths of this technology is that it saves time. Another advantage is that it makes you accessible around the clock. In my mind that particular advantage can also be a big disadvantage. It robs you of your privacy, sucks up your spare time and instils a fear of never being able to enjoy a carefree moment. I know people who work for a global industrial giant and are expected to reply to their e-mails 24/7, wherever they may be in the world at that time.
Excellent points regarding push technology Breeze. While it is an innovative mode of communication, push technology does make one weary of the accessibility for the user. During an emergency or crisis the push technology would be of assistance. However, like you said, being available 24/7 it does create a challenge for people wanting to have a personal life. From the research I have done thus far, it seems that the individual must make the choice of whether or not to turn off the device. It also seems that if someone is very concerned about their private time, then they need to find a position that fits this mode.
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