Whether you choose to call it Real Simple Syndication or Rich Site Summary, RSS ARE having an impact on journalist. When first introduced to the topic of RSS, I was curious to know the general PR consensus about RSS feeds. As it turned out, many professionals believed that RSS feeds were ‘too techie’ for journalists. Fortunately, a new study from Bulldog Reporter and TEKgroup reports that journalist do in fact use RSS feeds. The report indicates that journalist’s use of ‘online newsrooms, RSS and social media is much higher than PR professionals believed and the need to access news 24 hours a day online is being referred to as the biggest change in journalism practice’. (press-feed.com). Now that it is settled…let’s get with it PRs and start RSS feeding!
Information sourced from: http://www.press-feed.com/blog/?p=118
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